Kendrick Lamar's "Not Like Us" music video clinched the Best Music Video award at the 2025 Grammys, outpacing works from notable artists like Taylor Swift and Eminem. The visual, crafted by Lamar and his pgLang collaborator Dave Free, engages deeply with California culture by featuring figures such as DeMar DeRozan and Tommy the Clown. Through symbolic acts directed at an owl piñata and confronting a caged owl, Lamar also comments on his ongoing rivalry with Drake. Pitchfork provides comprehensive coverage of the Grammys event.
Kendrick Lamar's "Not Like Us" visual, which incorporated Southern California culture, won Best Music Video at the 2025 Grammys, surpassing competitors like Taylor Swift and Eminem.
The music video directed by Lamar and Dave Free features cultural icons and symbolically critiques his rivalry with Drake through visual metaphors involving owls.
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