Kendrick Lamar expressed excitement about headlining the Super Bowl halftime show in 2025, stating, "Rap music is still the most impactful genre to date, and I'll be there to remind the world why."
Jay-Z praised Lamar, saying, "Kendrick Lamar is truly a once-in-a-generation artist and performer... His deep love for hip-hop and culture informs his artistic vision."
The upcoming Super Bowl halftime show, produced by DPS, Roc Nation, and directed by Hamish Hamilton, promises to demonstrate Lamar's unparalleled influence on music and culture.
Lamar's previous Super Bowl performance in 2022 made history as the first entirely rap-focused halftime show, winning three Emmy Awards and demonstrating the genre's mainstream appeal.
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