Is this man the future of music or its executioner? AI evangelist Mikey Shulman says he's making pop, not slop
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Is this man the future of music  or its executioner? AI evangelist Mikey Shulman says he's making pop, not slop
"As the CEO and co-founder of the generative AI music company Suno, Shulman currently finds himself in the exhilarating if perhaps unenviable position of being simultaneously regarded as the architect of music's future and its executioner. Suno, which was founded just over two years ago, allows users to create entire songs with just a few text prompts. At the moment, you can't prompt it with the name of a specific pop star"
"In June 2024, Suno became the target of litigation by record company trade body the RIAA on behalf of major labels in the US, while German collection society GEMA, representing songwriters, filed its own lawsuit the following January. Both claimed the service was training its systems on their copyrights without authorisation or licences. Gen AI music services have triggered an existential crisis in the music industry."
Suno enables users to generate full songs from simple text prompts and can emulate recognizable stylistic elements without naming specific artists. The company has rapid growth and high valuation but relatively few paying subscribers. Major music-industry bodies, including the RIAA and GEMA, have filed lawsuits claiming Suno trained its models on copyrighted works without licences. Generative AI music tools are polarizing: some view them as democratizing creativity, others see them as dystopian and threatening musicians' incomes and background-music work. Suno's CEO envisions a future recorded-music format that is interactive and social.
Read at www.theguardian.com
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