Inside the Lower East Side Block Parties Where J Balvin, Omar Apollo and More Perform
Briefly

Janamanchi articulates the store's purpose: "When we opened the store, my hope in both the location and also just the way that we'd set it up is that it would really be a hub and a hub for our community," delineating a vision that transcends mere retail, aiming to foster a community-centered space where people can gather, connect, and experience culture together.
Reflecting on their journey, Janamanchi states, "When we were starting the brand... music has to be the way that people connect," highlighting their intention to weave music into the very fabric of their brand and events, emphasizing the role of music as a powerful conduit for community engagement.
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