Tinashe understands the impulse. It's not a super happy, exciting time to be living in the world, the 31-year-old says on the phone from her home in Los Angeles. That creates a pendulum that swings towards people just wanting to listen to music that makes them find release and joy.
The pendulum couldn't have swung back toward Tinashe at a better time. The Kentucky-born pop singer found early commercial success with the 2014 track 2 On... her debut album Aquarius.
Nasty, which arrived 10 years after the release of 2 On, puts a blingy capstone on Tinashe's recent career, after bucking the major label system and somewhat improbably, emerging more successful than before.
It's her first Billboard Hot 100 entry in the US as a lead artist since 2 On. But Nasty's impact has been felt even more deeply, with countless 'Nasty' memes and reactions appearing online.
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