"Over the last several years, Netflix has positioned itself as one of the few video streaming services focused on making an impact in the music industry. From the surprise revival of older songs like Bush's "Running Up That Hill" and Metallica's "Master of Puppets" in shows like "Stranger Things," to streaming the most originally produced music documentaries, there's no doubt Netflix's audience is musically in tune."
"Last summer Netflix hit another level with the overwhelming success of "KPop Demon Hunters." The animated movie, featuring fictional K-pop idols who fight the forces of evil, has become the most streamed Netflix movie with more than 480 million views since its release in June. But its success wasn't limited to the viewership. The soundtrack, full of punchy K-pop melodies and inescapable earworms, is the first to top the Billboard charts since 2022, when Disney's "Encanto" created a similar frenzy."
"The breakout single, "Golden," which spent eight weeks at No. 1 on the Billboard Hot 100, is nominated for song of the year, the first time a Netflix production has been nominated in one of the Grammys' big four categories. Music and movies always have enjoyed a symbiotic relationship. Think of classic tunes like "Over the Rainbow" in "The Wizard of Oz" and "My Heart Will Go On" in "Titanic" that became generational hits."
Netflix has increasingly integrated music into its programming and original productions, reviving older songs and producing music documentaries that reach global audiences. Revivals such as Kate Bush's "Running Up That Hill" and Metallica's "Master of Puppets" gained new popularity through television placements. The animated film KPop Demon Hunters became the most streamed Netflix movie with over 480 million views and spawned a soundtrack that topped the Billboard charts, the first soundtrack since Disney's Encanto to do so. The single "Golden" spent eight weeks at No. 1 and earned a song of the year Grammy nomination, marking Netflix's first major-category Grammy nod. Streaming platforms are creating expanded exposure and commercial opportunities for recording artists.
Read at Los Angeles Times
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