"Bad Bunny wanted his performance to center on this "idea of honoring all the people that ran the yards before him that got him to where he is, and then the idea of paying that forward into future generations," Cuddeford said. "That was really represented by the idea going from one end to the other.""
"The creative team behind the show, led by Cuddeford and stage designer Julio Himede from Yellow Studio, had about two months to develop the show before rehearsals began in early January, a fast-paced and "fairly wild" process, Cuddeford said."
"The actual show "was the best run we'd had of all the rehearsals," Cuddeford said. "The universe just smiled down and was like, 'Let's go.' I don't even really have words for that. Just, how that feels in your body is crazy.""
Bad Bunny headlined a 13-minute Latin-fueled Super Bowl halftime performance at Levi's Stadium in Santa Clara, marching down the field and spiking a football in the end zone as a symbolic touchdown. The performance honored artists who preceded him and aimed to pay success forward to future generations. Harriet Cuddeford served as creative director and Julio Himede of Yellow Studio led stage design. The creative team developed the show over about two months before rehearsals began in early January in a fast-paced, intense process. The final performance followed a highly successful rehearsal run and prompted organized opposition and critical social-media responses.
Read at Los Angeles Times
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