"It's been a year for Katy Perry: The breakup with Orlando Bloom, the fling with former Canadian PM Justin Trudeau (which is still very much going strong), a trip to space from hell, and a contentious world tour?! To cap it all off, she just performed at the party of a lifetime: the rebranding of the Suez Canal Bank. The "bash" took place Tuesday."
"It's very LA of the Suez Canal Bank to need a rebranding, but if you recall, the infamous Suez Canal Traffic Jam of 2021 was reputation-ruining. (The bank had no responsibility here-Egypt owns the Suez Canal-but I imagine the name association was devastating.) The canal was blocked for nearly a week by a single container ship, named Ever Given, and in the process, many of us dumb Americans finally learned what the Suez Canal was. It was a monumental time (especially on Twitter)."
Katy Perry headlined a Suez Canal Bank rebranding event at the Pyramids of Giza, performing 18 songs including a Whitney Houston cover and closing with "Fireworks." The bank revealed a new visual identity as part of a move away from its trade-route name. The rebrand seeks to distance the institution from negative associations tied to the 2021 Suez Canal traffic jam caused by the Ever Given, even though the bank bore no responsibility. The Ever Given blockage raised global awareness of the canal and damaged name associations. Perry's appearance followed a year of high-profile personal events and headlines.
Read at Jezebel
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