"Starting in February, the price of ad-free individual plans will rise by $1 to $12.99 per month, the company said on Thursday. The last time the price was raised was in June 2024, when premium plans were bumped from $10.99 to $11.99. "Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and benefit artists," wrote the company in a release. The higher price will take effect in the U.S., Estonia and Latvia."
"Leading up to the Golden Globes, Spotify announced an expansion of its podcasting efforts. The company unveiled a new "video-first" podcasting studio in Hollywood and is growing its creator program by making it easier for podcasters to make money on the platform. The night of the award show, the Spotify-produced podcast, Amy Poehler's "Good Hang," brought home the inaugural podcast award. After the ceremony, the company also premiered its first-ever video podcast, available for streaming on Netflix."
Starting in February, Spotify will raise ad-free individual plans by $1 to $12.99 per month in the U.S., Estonia and Latvia. The previous increase occurred in June 2024, when premium plans rose from $10.99 to $11.99. Spotify stated that occasional pricing updates reflect the service's value, support experience improvements and benefit artists. The company expanded podcasting with a new "video-first" studio in Hollywood, enhanced creator monetization, and premiered its first video podcast on Netflix after an original podcast won an inaugural award. Founder Daniel Ek moved to executive chairman and two co-CEOs were named. Spotify reports over 713 million users, availability in more than 180 markets, a library exceeding 100 million audio titles, and shares fell about 19% to roughly $511.
Read at Los Angeles Times
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