Eurovision will hold its 2026, 70th-anniversary contest in Vienna and unveiled a new logo, custom font, and brand symbol on August 18. The rebrand aims to create cohesion and improve versatility on digital platforms after nearly 15 years with largely unchanged branding. Fans reacted strongly and negatively on social media, calling the look cartoonish and suggesting the designs might be AI-generated. The organization denied any AI involvement and noted creativity is subjective, while also welcoming fan advocacy for artists. The redesign was produced by the European Broadcasting Union's in-house team in collaboration with British studio Pals.
Martin Green, director of Eurovision, says he was "not at all" surprised by the negative fan reaction, given that Eurovision has such a massive fanbase and "any form of creativity is ultimately subjective." While he says that none of the rebrand was generated by AI, he's actually encouraged to see the fans advocating for artists over AI. "It's really good to see the fans on this, actually, because from a personal and professional point of view, I agree with a lot of them," Green says.
The new look, which apparently was designed to bring more cohesion to Eurovision's look and make the brand more versatile on digital platforms, has attracted droves of negative feedback from fans. Commenters across social media say the branding has veered into cartoonish territory, with some even implying that the new wordmark and logo were generated by AI rather than human artists.
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