Fandoms are cashing in on AI deepfakes
Briefly

Fandoms are cashing in on AI deepfakes
"Madison Lawrence Tabbey was scrolling through X in late October when a post from a Wicked update account caught her attention. Ariana Grande, who stars in the movies as Glinda, had just liked a meme on Instagram about never wanting to see another AI-generated image again. Grande had also purportedly blocked a fan account that had made AI edits of her."
"Grande is one of many celebrities and influencers who have openly rejected AI media exploiting their likenesses, but who continue to be prominently featured in it anyway, even among people who call themselves fans. As AI images and videos become ever simpler to produce, celebrities are facing down a mix of unsettled social norms and the incentives of an internet attention economy."
"Brandon spoke on the condition that his account name and his last name be withheld, fearing retaliation from other people on stan Twitter. (Grande's fans have been known to harass people; in 2019 the pop star told one critic under siege that she apologized on her fans' behalf, but couldn't stop them.) He tells The Verge he's against most AI media, but he did ask ChatGPT to rank Grande's top 10 songs that weren't released as singles."
Ariana Grande liked a meme rejecting further AI-generated images and reportedly blocked a fan account that made AI edits of her. Celebrities and influencers frequently refuse AI media that exploits their likenesses, yet remain prominent subjects of fan-made AI content. Advances in image and video generation have lowered production barriers, creating tensions between unsettled social norms and internet attention-economy incentives. Stan Twitter functions as a lucrative fan-made media ecosystem where AI content grows despite provoking outrage. Some verified fan accounts use AI-adjacent content or AI-driven engagement tactics while drawing ethical lines at deepfakes and AI-generated songs.
Read at The Verge
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