"As Latines in the United States, we're still struggling to be properly and proportionately represented in Hollywood, politics and in the music industry, where Latin artists have been historically boxed into smaller roles, limited to exotic window dressing in the anglophone-dominated landscape of American pop. But through Bad Bunny, Puerto Rico had something to say: He tapped into his unique star power with his zeitgeist-defining magnum opus, his 2025 album "Debí Tirar Más Fotos.""
"Then, at the Super Bowl, he used a platform usually reserved for bombastic shows of U.S. patriotism to ensure that Puerto Rico, along with many other nations and territories that make up the Americas, would be celebrated, even as we are routinely being denigrated by American conservatives. Sports have a rich history in Puerto Rico, from boxing to baseball - but with the exception of Super Bowl Sunday, American football doesn't typically reach us."
Bad Bunny won a history-making Grammy for album of the year, the first time an all Spanish-language album won that category. He followed with a Super Bowl halftime performance that celebrated Puerto Rico and other nations and territories of the Americas. Latines in the United States continue to face underrepresentation in Hollywood, politics and the music industry, where Latin artists are often boxed into smaller, exoticized roles. The Super Bowl performance united Puerto Ricans and Latines across geography and generations, inspiring watch parties and shared joy. The moment offered cultural affirmation amid political hostility and immigration-related fears.
Read at Los Angeles Times
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