Essay: Bad Bunny's Super Bowl halftime show will be a history lesson for the ages
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Essay: Bad Bunny's Super Bowl halftime show will be a history lesson for the ages
"Bad Bunny is constantly making history. Last Sunday he broke a new record by winning album of the year at the Grammys for his 2025 album, "Debí Tirar Más Fotos," which was the first fully Spanish-language album to claim the title; and come Feb. 8, a.k.a. Super Bowl Sunday, he'll be the headlining act at the Super Bowl halftime show. Yet he is also teaching history."
"Bad Bunny's latest record is not only a celebration of Puerto Rico and its people, but it offers a window into some of the challenges the embattled territory is currently facing - including massive migration, displacement and an infrastructure on the brink of collapse. In a moment when education is under attack, both in the United States and Puerto Rico, Bad Bunny is using pop culture's biggest stage to offer the world a history lesson. And in this political context, that matters greatly."
"In December 2024, Bad Bunny's team commissioned 17 pages outlining Puerto Rican history, to pair with each song's YouTube visualizer for "DTMF." Altogether, they have been viewed more than 775 million times. The project later expanded to 40 slides jam-packed with historical and cultural facts about Puerto Rico, which were screened at Bad Bunny's 31-show residency in San Juan."
Bad Bunny won the 2025 Grammy for album of the year with Debí Tirar Más Fotos, the first fully Spanish-language album to claim that title, and will headline the Super Bowl halftime show on Feb. 8. The record celebrates Puerto Rico and illuminates contemporary challenges there, including massive migration, displacement, and failing infrastructure. In December 2024 his team commissioned 17 pages of Puerto Rican history paired with DTMF visualizers, which have over 775 million views. The project expanded to 40 slides screened during a 31-show San Juan residency, covering topics from women's suffrage to La Experiencia de Toñito Cabanillas. The Super Bowl announcement prompted conservative backlash while communities of color celebrated.
Read at Los Angeles Times
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