"My approval wasn't sought on this new Band Aid 40 release and had I had the choice I would have respectfully declined the use of my vocals," Sheeran wrote. "A decade on and my understanding of the narrative associated with this has changed, eloquently explained by @fuseodg. This is just my personal stance, I'm hoping it's a forward looking one. Love to all x".
"I refused to participate in Band Aid because I recognised the harm initiatives like it inflict on Africa," Fuse ODG wrote. "While they may generate sympathy and donations, they perpetuate damaging stereotypes that stifle Africa's economic growth, tourism, and investment, ultimately costing the continent trillions and destroying its dignity, pride and identity."
"Charity efforts like Band Aid fuel pity rather than partnership and my goal is to reclaim the narrative, empowering Africans to tell their own stories, redefine their identity, and position Africa as a thriving hub for investment and tourism."
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