Earl Sweatshirt previewed Live Laugh Love at a Los Angeles listening party but did not attend in person. A stand-in impersonator performed on his behalf, echoing tactics used by MF Doom. The "Crisco" video, directed, produced, and edited by Jimmy Regular, presents a behind-the-scenes look at the casting process. Sweatshirt, his mother, and collaborator Zack Fox auditioned four men to represent him on stage. Gary Murakami spent time with Sweatshirt to understand his mannerisms and daily life. The visual culminates with Murakami performing as Sweatshirt at the listening event. "Crisco" follows "Tourmaline" as a video release from the album.
Before releasing his great new album, Live Laugh Love, Earl Sweatshirt played it for fans at a Los Angeles listening party. The thing was, the rapper was not there, instead sending an imposter the way that the late MF Doom used to do. Earl Sweatshirt is now giving a behind-the-scenes glimpse into the whole imposter process, via his new video for "Crisco."
The new video, from director, producer, and editor Jimmy Regular, begins with a simple message: "earl was not looking forward to performing at his album listening party. instead, he decided to cast someone to embody his overall essence on stage." From there, we see that Sweatshirt, his mother, and Zack Fox auditioned four men to fill in for the rapper.
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