Drake's legal action claims Universal Music Group and Spotify conspired to manipulate streaming service metrics, boosting Kendrick Lamar's song "Not Like Us" during their ongoing feud.
The filing alleges UMG engaged in unethical practices, including using bots and pay-to-play agreements to artificially increase the popularity of "Not Like Us," which Drake claims is part of a targeted attack.
Universal Music Group has denied all allegations, asserting that the company's marketing practices uphold ethical standards and stating that artists’ successes are determined by fan choices.
With over 900 million streams since its release, the song "Not Like Us" is not just popular; it’s a central piece in the escalating rivalry between two hip-hop giants.
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