Despite the study's findings, 'I don't believe hip-hop lyrics are more angry,' says Dame Aubrey, head of A&R for CMG Records... more accessible now because of the technology available. 'There's just a lot more artists with opportunities to be heard because it basically became a trend to make music.'
So when Lamar throws punches at Drake... 'Fore all your dogs gettin' buried / That's a K with all these nines, he gon' see the pet cemetery,'-the verses gain traction on X because they feed into the theatrics of online socializing, defined by joy, camaraderie, and confrontation.
'Social media definitely plays a part in song writing just as the community, movies, and television once played a part.' - Dame Aubrey, head of A&R for CMG Records and Management.
Rap uses emotions like ego, anger, and swagger, illustrating realities for 50 years. It encourages engagement and reflects what the algorithm prioritizes.
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