Danae Gosset animates visuals for the tenth anniversary of Mac Miller's Go:od AM
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Danae Gosset animates visuals for the tenth anniversary of Mac Miller's Go:od AM
"Danae founded the animation studio Pencil TV in 2021, the same year Miller McCormick, Mac Miller's brother, reached out about a collaboration for the Mac Miller estate. Danae was already a fan, first encountering Miller's back in 2010 with the release of his mixtape K.i.d.s. "His sensitivity and the emotion in his work really resonates with me on a deep level," Danae says."
"The original project encompassed three visualisers for the mixtape Faces, alongside animation for the Making Faces documentary and, in 2023, the collaboration continued, this time resulting in a video for the unreleased version of Mac Miller's The Star Room and visualisers for Millers' Balloonerism album for its 2025 release. Now comes the third instalment of Danae's Mac Miller work; a series of animations to commemorate the tenth anniversary of the rappers Go:od AM album."
"The project was made in collaboration with Sam Balaban, the Go:od AM (Time Flies, Try to Catch It!) documentary's director, and Miller McCormick. The collaboration spans across a music video for track Rush Hour, visuals for the documentary and three visualisers. The animated visualisers draw on the albums visual motifs - clocks, dinosaurs, and the sun - as well as it's concepts: journeys, escapism, lightness and heaviness "For the visualisers, we explored this playful breakfast cereal-inspired world, something immersive and bright without bring childish," shares Danae."
Danae founded Pencil TV in 2021 and began collaborating with Miller McCormick, Mac Miller's brother, the same year. Danae first encountered Mac Miller in 2010 via the mixtape K.i.d.s and connected strongly to the sensitivity and emotion in his work. Initial projects included three visualisers for Faces and animation for the Making Faces documentary. In 2023 the collaboration produced a video for an unreleased The Star Room and visualisers for the Balloonerism album's 2025 release. The latest work marks the tenth anniversary of Go:od AM and includes a Rush Hour music video, documentary visuals and three animated visualisers that use clocks, dinosaurs and the sun to explore journeys, escapism, lightness and heaviness within a playful, cereal-inspired world that remains immersive and bright without being childish.
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