Lady Gaga is embroiled in a legal dispute with a Santa Cruz surf brand, Lost International, over the logo used for her latest tour, "The Mayhem Ball." The surf brand's founder, Matt Biolos, has filed a $100 million lawsuit claiming trademark infringement due to the similarity between Gaga's vintage-styled branding and his established "Mayhem" logo. Biolos, who has been using the name and logo since 1987, said his attempts at amicable resolution were ignored, forcing him to pursue legal action. Gaga's legal team has dismissed the lawsuit as baseless.
"We wanted to talk amicably, to figure out how we could quietly make it go away. We had to write an injunction. We had to go the legal route. We had to defend our trademark. This is my life."
"The lawsuit, filed in the Central District of California, seeks about $100 million in damages. Biolos told the Sentinel that it wasn't a cash grab and that he just wants her to stop using the logo."
"[Biolos] began sketching the logo while he was in high school and that it started appearing on his surfboards in 1987."
"Lady Gaga is represented in the suit by high-powered entertainment lawyer Orin Snyder, who, in a statement shared with the Sentinel and other outlets, expressed his disappointment and called the lawsuit 'baseless.'"
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