Matt Biolos, a surfboard shaper, has been using the name and logo 'Mayhem' for nearly 40 years, and has it trademarked since 2015. Recently, singer Lady Gaga announced a tour and album titled 'Mayhem,' introducing merchandise that closely resembles Biolos's branded items. In response, Biolos's company, Lost International LLC, filed a lawsuit for trademark infringement, asserting that Gaga's use of the name could dilute the reputation of his counter-cultural surf brand, which is synonymous with surf, skate, and snow culture.
Biolos is seeking justice for what he perceives as a dilution of his brand, arguing that Gaga's use of the name could affect his established reputation.
Having built the Mayhem brand into a staple of surf culture, Biolos's lawsuit emphasizes the significance of maintaining the brand's identity against mainstream exploitation.
Collection
[
|
...
]