"Researchers at Gudea studied 24,679 social media posts from 18,213 users on 14 platforms between Oct. 4, the day after the album's release, and Oct. 18. They found that a small number of dubious accounts drove narratives that sucked in social media users wanting to participate in a heated discussion that seemingly lacked merit. While the majority of users behaved typically, 3.77% exhibited non-typical behavior amplifiers and accounted for 28% of the conversation volume, suggesting coordinated influence, Gudea's report concluded."
"That small percentage of users disproportionately shaped discourse volume and primarily pushed conspiracy theories that Swift's latest album features Nazi symbolism and ties her to the MAGA movement. In a spike that took place between Oct. 6 and 7, researchers found that 35% of the posts they studied came from bot-like and other non-typical accounts. The inauthentic Taylor Swift is a Nazi narrative prompted secondary, authentic conversations comparing Swift to her music-world antagonist Kanye West, who has expressed pro-Nazi sentiments, Gudea found."
Between Oct. 4 and Oct. 18, 24,679 social media posts from 18,213 users on 14 platforms were analyzed, revealing that a small number of dubious accounts drove widespread narratives. Most users behaved typically, but 3.77% acted as non-typical amplifiers and generated 28% of conversation volume, indicating coordinated influence. During an Oct. 6–7 spike, 35% of posts came from bot-like or other non-typical accounts. These accounts primarily pushed conspiracy theories linking the album to Nazi symbolism and the MAGA movement, prompting authentic users to join the debate, sometimes to defend the artist and inadvertently amplify the narratives. No specific perpetrators were identified.
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