BLACKPINK: DEADLINE EP

"BLACKPINK have cultivated a perceived scarcity and exclusivity that only real K-pop royalty can get away with. Many groups who debuted prior to or alongside the quartet almost 10 years ago have found extensive international success through festival appearances and song collaborations, while still participating in the activities that make following K-pop artists uniquely fun, such as music and variety shows."

"In the years since Born Pink, the four members of BLACKPINK pursued solo projects that grew their popularity and helped to cement their presence in contemporary pop culture. Last month, Rosé and Bruno Mars opened the 2026 Grammy Awards with their pop-rock collaboration "APT." Both Jennie and Lisa performed solo sets at Coachella 2025, and the latter starred in the third season of The White Lotus."

BLACKPINK released DEADLINE, a five-song EP nearly four years after their second album, following individual members' solo ventures. The EP's name references their recent world tour, which YG Entertainment described as signaling a final moment, leaving fans uncertain about the group's future direction. BLACKPINK has maintained perceived scarcity and exclusivity uncommon in K-pop, avoiding typical comeback schedules and promotions that bind other groups. Meanwhile, members achieved significant solo success: Rosé and Bruno Mars performed at the 2026 Grammy Awards, Jennie and Lisa performed at Coachella 2025, and Lisa appeared in The White Lotus season three. Despite their accomplishments, the EP itself offers limited musical substance.

Read at Pitchfork