In 1966, Stewart Brand initiated a campaign to urge NASA to create a whole-Earth photograph, challenging the status quo of public awareness about our planet. He successfully prompted NASA's release of such an image in 1967, which became a pivotal moment for environmental consciousness. This photo, alongside the famous Earthrise taken by astronaut Bill Anders, was instrumental in launching the environmental movement, leading to events like Earth Day. Brand's Whole Earth Catalog emerged as a guiding resource for various countercultural movements in the 1960s and '70s.
The proliferation of these images has been credited with kick-starting the environmental movement, linking Brand’s brand with a burgeoning ecological consciousness.
Stewart Brand's campaign in 1966 demanded a whole-Earth photograph, ultimately leading to NASA's iconic Earthrise image from 1968, symbolizing a new global perspective.
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