Billie Eilish announced her third album 'HIT ME HARD AND SOFT' on Instagram and expressed excitement about the forthcoming release. She mentioned her decision not to release singles before the album, aiming to deliver the entire project at once. Eilish emphasized her and Finneas' pride in the album.
Similarly to Eilish, Ariana Grande also shared her album 'Eternal Sunshine' with only one single prior to the full release, achieving success as the album topped iTunes charts shortly after its launch. This strategic choice highlights a trend of artists opting to present their music in complete album formats.
Fans were intrigued by Eilish's album promotion methods, such as adding all 114 million followers to her close friends' story on Instagram. This unconventional approach, along with cryptic billboards in multiple cities, contributed to the hype surrounding her upcoming release.
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