Bad Bunny Super Bowl Show: Useful Case Study on Culture Capture
Briefly

Bad Bunny Super Bowl Show: Useful Case Study on Culture Capture
"It was a big night for Puerto Ricans, Latinos, immigrants and all Americans. It is easily one of the best halftime performances ever. The 13-minute experience is a phenomenal, complex culture capture that is worth teaching in college classrooms. Fortunately, students and their instructors can easily access it on the NFL's YouTube channel. Unsurprisingly, as of Tuesday evening it has been watched more than 62 million times."
"In fact, Trump wrote on Truth Social that the show was "absolutely terrible, one of the worst, EVER!" Months before the performance even occurred, the NFL's choice to put one of the world's biggest musical icons on television's biggest stage garnered critique from conservatives. They were upset when the six-time Grammy winner, a U.S. citizen, announced that all the songs were going to be in Spanish."
Bad Bunny's 13-minute Super Bowl LX halftime performance was epic, joyful, beautiful, captivating, exciting and delightfully entertaining and served as a major celebration for Puerto Ricans, Latinos, immigrants and all Americans. The performance captured complex cultural themes and reached mass audiences, with the NFL posting the show on its YouTube channel and the clip receiving more than 62 million views. President Trump criticized the show as "absolutely terrible" and complained about Spanish lyrics, while critics had voiced opposition earlier. Spanish is widely spoken domestically and globally, making an all-Spanish halftime set a commercially strategic choice despite debate over American cultural identity.
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