"The legacy of Bad Bunny's Super Bowl halftime show continues. Streams of his catalog jumped 175% in the U.S. on Monday, the day after the Super Bowl, when compared to the previous Monday, Feb. 2. That's according to Luminate, an industry data and analytics company that provides insight into changing behaviors across music listenership. Bad Bunny received nearly 100 million streams on Monday in the U.S. - that's 99.6 million in one day - compared to 36.2 million streams the previous Monday."
"That's noteworthy, too, because Monday, Feb. 2 was the day after the 2026 Grammys, when the artist born Benito Antonio Martínez Ocasio won album of the year. It marked the first time an all-Spanish language album took home the top prize. And as a result, he was already seeing a significant jump in streams: On Feb. 2, his on-demand U.S. streams spiked 117% from the previous Monday, Jan. 26."
Streams of Bad Bunny's catalog in the U.S. rose 175% on Monday, Feb. 9, reaching 99.6 million plays versus 36.2 million the previous Monday, Feb. 2. Luminate data shows the spike followed the Super Bowl halftime performance. Feb. 2 streams had already jumped 117% from Jan. 26 after the 2026 Grammys, when Benito Antonio MartÃnez Ocasio won album of the year, the first all-Spanish language album to win. Global on-demand streams increased 132% on Feb. 9 compared to Feb. 2, rising from 117 million to 271 million. Top U.S. songs that day were "DtMF" (10.4 million) and "Baile Inolvidable" (6.7 million).
Read at Fast Company
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