Bad Bunny is headlining the Super Bowl halftime show. The reaction says as much as the pick. - Poynter
Briefly

Bad Bunny is headlining the Super Bowl halftime show. The reaction says as much as the pick. - Poynter
"Latin superstar and multi-Grammy winner Bad Bunny has been selected to headline the Super Bowl halftime show in February. And the political overtones in a country currently divided and obsessed by politics cannot be ignored. Some argue that by selecting the Puerto Rican-born Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, the NFL is sending a strong message about its support for diversity."
"But to suggest all that is the reason Bad Bunny was selected is to be completely ignorant of the fact that Bad Bunny is a humongous international superstar. Besides all of the Grammy nominations (12) and wins (3) and Latin Grammys (11), he is the most-streamed artist in the world. Let me repeat that: the most-streamed artist in the world."
Bad Bunny, a Puerto Rican multi-Grammy winner and the world’s most-streamed artist, will headline the 2026 Super Bowl halftime show. He holds 12 Grammy nominations, 3 Grammy wins, and 11 Latin Grammys and will host the season premiere of Saturday Night Live. He has criticized the Trump administration’s immigration policies and endorsed Kamala Harris for president in 2024. The NFL selection draws attention for both talent and symbolic diversity in a politically divided country. Conservative commentators criticized the pick for his politics and Spanish-language catalog, while others call the choice smart and popularity-driven.
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