"The video opens on two men, seated near a fountain, who discover-or are perhaps chosen by-a pair of floating fanny packs. The accessories, which appear to glow and sparkle, are filled with stickers that read "muy bien," or "very good." As the two frolic around Lisbon, practically effervescing with good cheer and a desire to connect with others, they facilitate a diverse and joyful group of people who gather in a court."
"But not everyone is happy about this new movement, and in a dramatic clash, a group of anti-muy-bien demonstrators let everyone know how they feel, even though the temptation to join in the fun is real. "Is this about embracing different people and ideas, or is it about two guys wearing fanny packs getting their 10,000 steps in?" the Callner Brothers ask. (There isn't a right answer.)"
Ben and Adam Callner directed and produced a whimsical music video for Lisbon-based musician Xinobi's song "Strides". Two men seated by a fountain discover glowing, floating fanny packs filled with stickers that read "muy bien" ("very good"). The two men frolic through Lisbon, radiating good cheer and a desire to connect, and their actions bring together a diverse, joyful group who meet in a court. A dramatic clash occurs when a group of anti-muy-bien demonstrators confronts the gathering, while the allure of joining the movement remains palpable. The video leaves intent ambiguous between embracing difference and playful exercise.
Read at Colossal
Unable to calculate read time
Collection
[
|
...
]