"You're feeling refreshed, open to experience, and eager to shake things up a bit from your usual post-work routine of slump-and-scroll. The world is your oyster! Would you rather a) go to a gig or b) have sex? The answer, as is so often the case with these would you rather questions, is obviously: It depends. Thinking adults may reasonably inquire: what is the gig? Who is the sex with? Is it likely to be good?"
"For the 40,000 people asked this question by gig promoter Live Nation, however, no such clarification was offered and the response came out unambiguously and overwhelmingly in favour of gigs. Live Nation's global Living for Life report, surveying 40,000 people aged between 18 and 54 in 15 markets (or, as you may know them, countries) found that concerts are now the world's top form of entertainment, ranking above sports, movies and yes sexual intercourse (or, as I recently and unpleasantly heard it dubbed, inty)."
Live Nation surveyed 40,000 people aged 18 to 54 across 15 markets and found live concerts ranked highest among entertainment choices. If limited to one entertainment type for life, 39% chose live music, 17% chose cinema, and 14% chose sports. Respondents were more than twice as likely to prefer seeing a favourite artist in concert (70%) over sex (30%). Many respondents answered without clarifying performer or partner, which affects choices. Personal taste influences the decision; a beloved artist can outweigh sexual opportunity. Promotional framing and the binary comparison shape the overwhelming preference for gigs.
Read at www.theguardian.com
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