A journey into the first 100 vinyl covers of Greensleeves, one of the world's largest reggae labels
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A journey into the first 100 vinyl covers of Greensleeves, one of the world's largest reggae labels
"For the illustrated, what stands out are Tony McDermott's classic album covers for recording engineer Scientist. Scientist Rids The World Of The Evil Curse Of The Vampires features a cacophony of monsters and ghouls, depicted like a scene from the myth of Orpheus, except the boat sailing down the River Styx supports Scientist and a Jamaican soundsystem."
"For the photographic, John Holt's album Police In Helicopter features the singer chased down by a helicopter whilst holding onto a ganja bag. Linval Thompson was photographed on the top of Tower Bridge for his album Baby Father. "Tony and the photographer, Tim O'Sullivan, had to bribe a guard with a bottle of whisky to get access," says Alex."
"For the new book's look, Alex embraced tradition for the cover in referencing the original by creating an obi strip, the paper band around a vinyl sleeve popularised by Japanese import releases, using the cover graphic from the first edition, featuring the spines of Greensleeves' first 100 LPs. Underneath the obi strip, characters from the 1979 Greensleeves 12" sleeve - one of Tony McDermott's classic graphics for the label - can be found."
Greensleeves album covers shifted from illustrated graphics to staged photography as Jamaican artists arrived in the UK and sought to showcase style. Tony McDermott produced iconic illustrated sleeves, including the Scientist album with monstrous imagery and a River Styx tableau supporting a Jamaican soundsystem. Photographic covers include John Holt's Police In Helicopter and Linval Thompson atop Tower Bridge, the latter requiring a bribe for access. Photography grew popular partly due to hip-hop's visual influence and artists' interest in fashion. Much of the label's graphic archive belongs to Tony McDermott, and new packaging references early sleeve spines with an obi strip.
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