His third solo full-length is a dizzying concept album that spills over into animated videos, bespoke websites, and several millennia's worth of made-up lore. Britpop follows 2020's seven-disc solo sprawl 7G and its rapid sequel, the dense and ambitious Apple.
This time around he's kept a lid on things-it's a comparatively tight triple album, eight tracks per disc, arranged along the themes of past, present, and future. It's also a sprawling multimedia project complete with characters, timelines, online games, videos, and bonus downloads.
In a way, the PC Music enterprise was always about making websites, as Cook explained. While a complete hermeneutics of the Cookverse is beyond the scope of an album review.
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