YouTube is piloting a test that disables push notifications for channels users frequently follow but do not engage with. This test applies only to channels with frequent uploads, potentially impacting notifications even when users have set them to 'all'. TeamYouTube's Rob highlighted that this initiative aims to address concerns surrounding creators' reach when users turn off notifications entirely. However, details on the test's duration and its future expansion remain unclear, and it raises questions on user awareness of missed notifications.
YouTube is currently testing a new feature that turns off push notifications for channels with frequent uploads when users don’t open those alerts often.
According to TeamYouTube member Rob, the aim of this experiment is to address the issue where users miss critical notifications, affecting creators’ outreach.
The current experiment does not provide clarity on whether users will be informed if they are missing notifications, raising concerns over user control.
Rob emphasized that the goal is to find a balance, understanding that while notifications can overwhelm, many viewers still desire updates from their favorite channels.
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