YouTube Music is reportedly testing a new form of advertising for free users, introducing banner ads that appear between the cover art and the Now Playing controls. Currently, free users encounter ads after several songs, which interrupt listening. The new banner ads are designed to be less intrusive, but may still add to user frustration by increasing overall ad exposure. While this change appears to be in the testing phase and not widely implemented yet, it indicates a movement towards more advertising on the platform.
YouTube Music is testing new banner ads for free users that appear between cover art and Now Playing controls, increasing the ad load for the service.
Users on the free version of YouTube Music already see ads after every few songs, and now they might encounter even more ads in a new banner format.
These new ads are designed to be less intrusive than regular ads since they don't interrupt the music but may still frustrate users seeking a seamless experience.
The rollout of the new banner ads appears limited so far, and it's not clear how widely this test will be implemented among YouTube Music users.
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