"The topic filter lets X users put more emphasis on trending news stories, alongside popular topic categories. That will then guide X's algorithm to emphasize chosen focus topics in the main For You feed. X's head of product Nikitia Bier said that the feature is designed to help users stay on top of the latest news around rapidly evolving world events."
"Given the latest events in the Middle East, the idea, presumably, is that this will provide more ways for users in the most impacted regions to put a bigger focus on the latest news within their X feed, which could help them stay on top of key updates and concerns."
"X has also previously reported that 80% of X users never post themselves, nor do they engage with any content in-stream (i.e. like or re-post). As such, direct user engagement may not be the best guide, which could make this a valuable addition for improving the value of X as a real-time news feed."
X introduced a public test of a new feed filter option allowing users to customize their content experience by emphasizing specific trending news stories and popular topic categories. The feature guides X's algorithm to prioritize chosen topics in the For You feed. Initially available to iOS users in the U.S. and Canada, the tool expanded to include users in multiple Middle Eastern and Mediterranean regions including Egypt, Iran, Israel, Saudi Arabia, Turkey, Iraq, Yemen, Syria, Jordan, UAE, Lebanon, Oman, Kuwait, Qatar, Bahrain, and Cyprus. The feature aims to help users stay informed about rapidly evolving world events and major news developments. While X's algorithm naturally learns from user engagement, the direct filter provides explicit control over feed content, potentially improving the platform's value as a real-time news source.
Read at www.socialmediatoday.com
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