"WhatsApp is attempting to solve its spam problem by putting a curb on how many messages individual users and businesses can send to unknown people without getting a response. While the app started as an easy way to send messages to personal contacts, over time, it has become more complex with groups, communities, and business messaging. With those changes, people are getting more messages than ever, and it is hard to catch up with all of them."
"For instance, if you meet someone at a conference and send three messages, that counts against the limit. WhatsApp hasn't said what the limit will be, as it's testing different limits during this time. However, when a business or an individual is about to hit the limit, the app will display a warning to those users with a pop-up showing the count, so they can avoid getting blocked from sending messages."
"It also said that average users won't usually hit the limit, and their messaging experience won't be affected. Instead, the controls are designed to be effective against people and businesses that blast messages and spam people. Personally, when I look at my WhatsApp inbox, I often find over 50 unread messages. When I try to see who sent them, a number of them are from businesses and unknown people."
WhatsApp is testing a monthly limit on how many messages individuals and businesses can send to unknown people unless the recipient responds. All outgoing messages to others count toward the limit, so short exchanges with new contacts will reduce the allowance. The app will warn users and businesses approaching the threshold with a pop-up showing the current count to prevent blocking. The test will run in multiple countries and is intended to target mass-message senders and spammy business behavior, while average users are unlikely to hit the cap. WhatsApp previously trialed limits on marketing messages and added an unsubscribe option for business messages.
Read at TechCrunch
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