Meizu is set to host a launch event today at 3 PM Beijing time, where the company will unveil five smartphones, including the mblu 22, mblu 22 Pro, and Meizu Note 22, marking its reentry into the international market. The event will also cover upcoming wearable devices. Despite recent shifts in branding under the Dreamsmart Group, Meizu has successfully established itself in 30 international markets within its first year. The company plans to release midrange devices at attractive prices, supported by its partnership with Geely for combined marketing efforts.
Meizu's upcoming launch event will showcase five smartphones and wearables, indicating their strategy to expand international sales following their recent market re-entry.
The event, set for 3 PM Beijing time, will be live-streamed, highlighting the brandâs commitment to engaging global audiences with its latest offerings.
Dreamsmart Group has already established Meizu in 30 international markets within just a year, showcasing strong initial momentum in global expansion.
Plans for midrange devices suggest that Meizu aims to competitively price their smartphones, capitalizing on their partnership with Geely to market vehicles alongside devices.
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