In Q4 2024, vivo emerged as the top smartphone vendor in China, shipping 13.2 million units, achieving a 17.6% market share. This was a 14.8% increase year-on-year. Apple followed closely with 13 million units shipped but saw a 7.1% YoY decline. Huawei and Xiaomi recorded positive growths, with Xiaomi being the fastest growing brand at 29.5%. The overall smartphone market also experienced growth, totaling 75 million shipments, a 5.3% increase YoY, contributing to an increase in annual shipments for 2024 as well.
In the fourth quarter of last year (October to December), vivo ruled the Chinese smartphone market, with 13.2 million units shipped and a 17.6% market share.
The full market in Q4 2024 was at 75 million smartphone shipments, growing 5.3% YoY, marking the fourth consecutive quarter of YoY growth.
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