"In a joint statement, the two brands say that the new pricing will come into effect on March 18 (Wednesday) at 10:00am local time in China. The statement is for the Chinese market, but it's likely that the prices on the global market will be affected as well."
"The reason behind this move is no surprise, but vivo and iQOO spell it out anyway - the rising costs of memory and semiconductors."
"Analysts have been warning of upcoming price increases for a while now. Unfortunately, things may be getting worse instead of better - in addition to the impact that AI hyperscalers have had on the market, now helium supply is at risk, which could affect chip production."
Multiple Chinese smartphone manufacturers are implementing price increases effective March 18, 2024. Oppo and OnePlus are raising prices today, while vivo and iQOO will follow later in the week. The price hikes apply to specific models in the Chinese market, with likely global implications. Rising costs of memory and semiconductors drive this decision. Analysts have anticipated these increases, noting that market pressures may worsen due to AI hyperscaler demand and potential helium supply constraints affecting chip production.
Read at GSMArena.com
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