Tree testing is a UX research method that assesses how effectively users navigate through the sitemap of a digital product, like a website or app. By focusing solely on the navigational structure, without visual distractions, researchers can determine the efficiency of how users find information. The technique measures success rates and time taken to complete tasks, and it can be performed before the development of a product or on existing ones. Its unmoderated, remote nature keeps costs low, allowing companies to improve user experience effectively.
Tree testing allows UX researchers to gauge how effectively users can navigate a digital product, ensuring information is organized for quick and stress-free access.
This testing technique not only evaluates the naviagational structure's efficiency but also ensures that labels and categories meet user expectations.
Collection
[
|
...
]