""What stood out in 2025 was how clearly value showed up at the moment consumers were ready to act. New features continue to spark interest, but trade‑in programmes play a critical role in turning that interest into action by making value easier to understand and access.""
""At the same time, repair and protection programmes are helping devices retain value longer, bringing newer, higher-quality phones back into the ecosystem. Together, these dynamics drove the largest annual increase in value returned to consumers we've ever recorded.""
In 2025, US smartphone trade-in programmes experienced significant growth, with consumers receiving more than $6.4bn in value, marking a 42% increase year-on-year. Premium 5G devices dominated the secondary market, and consumers were more strategic about upgrades, often aligning them with major launches and advancements in AI capabilities. The report highlighted that trade-in programmes facilitated this growth by making value more accessible, while repair and protection initiatives helped maintain device value longer, contributing to the largest annual increase in consumer returns since tracking began in 2015.
Read at ComputerWeekly.com
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