These Pixar and Apple alums want to change the way you create generative AI video
Briefly

Intangible is a groundbreaking tool designed to improve generative AI video creation by providing users with a comprehensive 3D interface. This interface allows for precise control over elements such as stage design, character placement, and camera movements. The current version of Intangible is still in development and not yet capable of producing high-quality content like classic films. However, it represents a significant advancement in user experience by enabling greater creative autonomy and reducing the reliance on complex text prompts for video generation.
To deliver professional-grade results in creative industries like film, advertising, events, and games, the directors, producers, and every creative on the team needs control over set design, shot composition, art direction, pacing, cameras, and more to deliver on the creative vision.
Current AI models are reliant on extensive prompting, and language alone isn't enough to convey creative intent. By providing generative AI models with spatial intelligence, Intangible allows creatives to get closer to professional-grade results with less prompting, more feel, and more control.
Creating generative AI video is like rolling the dice. There's still a chasm between the vision in your mind and what comes out of Google's Veo 3 or Kling.
While some AI models let you set camera paths or define some characters and objects using images, the prompts that 'create' the videos are inherently limited.
Read at Fast Company
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