"Snapchatters create billions of Snaps every day, sharing moments with friends and family, and as we've expanded services like Spotlight, we've also found that the Snapchat community loves commenting publicly about trending topics and events. This is new for Snapchat, because we've primarily focused on supporting private conversations rather than public ones. Watching our community engage with one another in public comments inspired us to invent a new way to have these conversations."
"You'll be able to see if your friends are in the Topic Chats so you can discover common interests, and we'll bring chats you join to the top of your Topic Chat page. [Users] will begin to see Topic Chats appear across Snapchat - in Chat shortcuts, in search, in the Stories page, and on Spotlight videos. If you see a big yellow button on a Story or Spotlight that says 'Join the Chat' just tap to jump into the conversation and explore related Spotlight videos."
Snapchatters create billions of Snaps daily, sharing moments with friends and family. Public commenting around trending topics grew as Spotlight and other services expanded, showing demand for public conversations alongside private ones. Topic Chats are a new Chat type built for moments people are talking about, surfacing and organizing public conversations. Users can see if friends are in Topic Chats, discover common interests, and joined chats move to the top of the Topic Chat page. Topic Chats appear across Snapchat—in Chat shortcuts, search, Stories, and Spotlight; a 'Join the Chat' button lets users tap to jump into conversations and view related Spotlight videos.
Read at Social Media Today
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