Snapchat's attempt to simplify its interface to appeal to new users has stalled, as power users expressed dissatisfaction with the changes. The redesign removed key features like the Snap Map and Stories, transitioning to a three-tab layout focused on chat, camera, and Spotlight. Users' preferences were noted to lean towards a five-tab interface, and Snap is reportedly testing a version that caters to both power and casual users. The companyâs history with redesigns shows a trend of losing daily users during significant changes.
Snapchat's latest redesign aimed at simplifying the app for casual users has backfired, leading the company to reconsider its approach due to user backlash.
The app overhaul removed crucial tabs and led to significant user dissatisfaction, prompting Snap to test a revised five-tab interface instead.
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