""Price increases or 'down‑speccing' have become the norm. Unfortunately, consumers will need to adjust to this new reality. The biggest bottleneck for brands right now is memory, with suppliers facing tight availability and significantly higher costs than in past years.""
""Samsung hopes the improvements are compelling. Consumers eyeing its A-series phones prioritize upgrading out of necessity, and value for money is the number one purchase driver, above performance and battery life.""
Samsung raised prices of flagship smartphones by $100 and midrange models by $50, despite minor updates. Economic factors like tariffs and memory shortages contribute to these increases. Consumers prioritize value for money over features, making price hikes surprising. The Galaxy A57 5G is priced at $550 for 128 GB storage and $610 for 256 GB. Samsung's strategy may reflect a shift in consumer needs and market conditions.
Read at WIRED
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