Samsung's innovative approach at Paris 2024, including the use of the Galaxy Z Flip6 for victory selfies, created a personal connection between athletes and their memorable moments.
With 17,000 Galaxy Z Flip6 Olympic Editions given to athletes, and additional devices for staff, Samsung enhanced connectivity and offered a unique experience during the games.
The historic parade on the Seine River showcased technology's role in modernizing traditional Olympic elements, with Samsung's devices providing a live broadcast of the event.
Samsung's partnership for Paris 2024 included uniquely positioned pop-up stores, diversifying the experience of attendees while strengthening bonds with the Olympic and Paralympic community.
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