The artists Tomorrow X Together (TXT) are not only featured in the new Galaxy brand anthem 'Open Always Wins,' but they have also been signed as Galaxy Ambassadors, creating a strong tie between the band and the smartphone brand. The Z Flip6 is prominently displayed multiple times throughout the music video, reinforcing Samsung's latest product.
The music video not only showcases TXT but also captures shots of iconic cities like Paris and Los Angeles, hinting at Samsung's involvement in the upcoming Summer Olympics. Athletes from Team Galaxy are prominently featured engaging in activities like surfing, skateboarding, and breakdancing, emphasizing the brand's association with sports and athleticism.
In addition to the release of the single on popular platforms like YouTube, Spotify, and Melon, Samsung has introduced a dancing challenge to complement the new anthem. This initiative aims to encourage fans worldwide to support and cheer for their beloved athletes, creating an interactive and engaging promotional campaign for the brand.
The music video not only highlights Tomorrow X Together but also integrates Team Galaxy athletes, showcasing their talents in various sporting endeavors. By featuring these athletes engaging in activities like surfing, skateboarding, and breakdancing, Samsung emphasizes its alignment with the spirit of sports and competition.
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