Poco announced the closure of its dedicated po.co website, transferring all sales to Xiaomi's website starting in 2025, aiming to streamline its digital ecosystem.
The transition involves the launch of the Poco X7 duo on January 9, with all Poco sites redirecting to the Xiaomi Store, marking the end of its standalone operation.
Poco India remains static, with products like Poco C75 and Poco M7 Pro 5G delayed, potentially stalling their competitive presence in the market.
Poco confirmed that Xiaomi will manage all warranties moving forward, highlighting the interconnectedness of their operations despite Poco's independent branding.
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