"According to data from market intelligence provider Appfigures, Sora's downloads dropped 32% month-over-month in December. That's concerning because the holidays are typically a boon for mobile apps, as people are gifted new smartphones and often have time off from work, allowing them to install new apps and games. The decline continued in January 2026, with installs falling 45% month-over-month, to reach 1.2 million. Consumer spending has dropped as well, down 32% month-over-month as of January, Appfigures said."
"Like an AI-flavored TikTok, Sora allows users to create AI videos using prompts. A unique feature allows users to cast themselves and their friends as main characters in the videos, if they choose, while shared videos can be remixed by others who can customize them further. The videos can also include music, sound effects, and dialogue to complete the scenes users create. In total, Sora's app has seen 9.6 million downloads across iOS and Android, and $1.4 million in consumer spending to date."
Sora, OpenAI's video-generation app powered by Sora 2, launched on iOS with invite-only access and rapidly amassed installs, topping 100,000 on day one and reaching 1 million downloads faster than ChatGPT. The app reached No. 1 on the U.S. App Store but has since lost momentum. Downloads fell 32% month-over-month in December and declined another 45% in January to 1.2 million installs. Consumer spending dropped 32% month-over-month as of January, with total spending at $1.4 million and 9.6 million total downloads across iOS and Android. The U.S. accounts for the majority of spending.
Read at TechCrunch
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