"Samsung regained the title as the world's number one smartphone brand, thanks to 65.4 million shipments for the period, which represents an 8% rise compared to the same time last year. The Galaxy S26 series is seeing strong demand, and the recently launched Galaxy A37 and Galaxy A57 are also key contributors to Samsung's 22% market share."
"Apple was the second leading brand for the period with 60.4 million shipments (up 10% YoY) while controlling an estimated 20% of the global market. Demand for the iPhone 17 series has remained strong, and the report also highlights higher-than-anticipated user interest for the iPhone 17e across Europe and Japan."
"Xiaomi came in third place with 33.8 million shipments and an 11% market share, but it also experienced the largest annual drop (-19%) in shipments in the top five. Rising component costs have effectively squeezed Xiaomi's margins."
"Looking ahead, Omdia analysts predict turbulent times with a period of adjustment following the supply-side push by vendors. Elevated channel inventory and generally weak consumer demand will be key factors shaping the global smartphone market heading into the second half of 2026."
Global smartphone shipments reached 298.5 million units in Q1, a 1% increase driven by vendor front-loading. Samsung regained its top position with 65.4 million shipments, an 8% rise, while Apple followed with 60.4 million shipments, up 10%. Xiaomi faced a 19% drop in shipments, while Oppo and vivo held fourth and fifth places, respectively. Analysts predict challenges ahead due to elevated inventory and weak consumer demand, impacting the smartphone market in the latter half of 2026.
Read at GSMArena.com
Unable to calculate read time
Collection
[
|
...
]