Meizu, originally a smartphone manufacturer, transitioned to electric vehicles but has now been purchased by Dreamsmart Group, which aims to revive its smartphone division. Mr. Gu Binbin, an executive director, revealed that Meizu has successfully penetrated 30 markets in its first year and plans to expand further into Southeast Asia and Central/Eastern Europe. With significant investments, the focus will be on launching midrange devices initially, with hopes to grow the product range later. Partnerships with Geely may allow for combined marketing of smartphones and vehicles, representing a unique market strategy.
Meizu has successfully entered 30 markets in its first year back on the international stage, aiming for further expansion into Southeast Asia and beyond.
Dreamsmart's substantial investment in Meizu underlines their commitment to developing, producing, and distributing smartphones across various global markets.
The strategy focuses initially on midrange devices for overseas markets, with a vision to broaden the product range later.
Mr. Gu's optimism about leveraging the partnership with Geely indicates a strategic move to market smartphones alongside vehicles in select regions.
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